How to Build a High-Impact Corporate Gifting Strategy
Corporate gifting is no longer a “nice-to-have” gesture. It is now a strategic business tool- it can help nourish relationships, improve employee morale and increase brand recognition when carefully implemented. And the question many businesses pose nowadays is, How can I create a powerful Corporate Gifting Strategy that can do more than simply, Wrap boxes […]
From Gift to Growth: Tracking ROI in Corporate Gifting
Gifts by corporations have gone well past the last minute calendar that arrives at the office after the calendar year has ended. Overall, institutions find it an effective relationship-building, brand-reinforcing and quantifiable business development tool today. However, the rationale that keeps appearing is; how does one calculate ROI in corporate gifting? An organized Corporate gifting […]